Gatekeepers Looking A Lil Exposed

When the conquering consumer arrives at the big pearly gatekeepers, what might she say? She might ask why she didn’t have a more direct relationship with her beloved brands. She might ask why she had to watch so many ads. It was the last thing she saw while glued to her phone before she walked into the…ok that’s enough.

Genius? Insanity? A Kookiness Scale

Founders must have been jealous with all the asset focused froth talk last week because the humans came out in full force right after to show us that asset performance doesn’t have diddly on founder performance. A wise man once said “the only difference between genius and insanity is that genius has its limits”. That man was Albert Einstein and we can safely file him in the genius category.

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