Cutting Costs: 2022 Edition

Everywhere you look, people be cutting costs. Google and Facebook are NOT “doing layoffs” but it feels like every other tech company under the sun is getting leaner. Companies are scrambling to maintain their current trajectory, meet investor expectations, or in other cases just stay alive.

Less examined is when companies say “we need to cut costs”…what exactly do they mean? And, as leaders, how can you understand your menu of options to better plan? When the plan comes down from on high, it’s good to be prepared!

Porter: Cost Leadership vs. Differentiation

Some weeks you need to wind back the clock to business school academics from the 1980’s in order to understand startup challenges of the present. Bear with me, we’re going to land this plane! Famed Harvard Business School professor Michael Porter is well known for his book Competitive Strategy and the “Five Forces” analysis. His writing is just as relevant today in analyzing modern business strategy & competition across industries. Oft-cited, stolen, repurposed, and even thrown into “original” blog posts…for decades now!

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