Cutting Costs: 2022 Edition

Everywhere you look, people be cutting costs. Google and Facebook are NOT “doing layoffs” but it feels like every other tech company under the sun is getting leaner. Companies are scrambling to maintain their current trajectory, meet investor expectations, or in other cases just stay alive.

Less examined is when companies say “we need to cut costs”…what exactly do they mean? And, as leaders, how can you understand your menu of options to better plan? When the plan comes down from on high, it’s good to be prepared!

War. What’s New? A Lot.

I’ll tell you what, I felt pretty stupid sitting down to write about management with war breaking out in Eastern Europe last week. Couldn’t find the words. So I took the week off. I’m sure I wasn’t the only one doom scrolling the timeline. In the days since Russia invaded Ukraine (again) we’ve seen the horror of war and the indomitable will of the Ukrainian people on full display to the world.

Rebrand Season

We have a joke amongst my college friends. After a rough comment, night, weekend, or just overall performance you’d like to have back we’ll say “I need a rebrand”. Rebrands are all the rage these days. Whether it’s Facebook’s transition to Meta, Microsoft branding itself a metaverse company, the explosion of web3 vocabulary, or even Adam Neumann (!) reappearing this week to announce WeWork’s rapid rise “went to my head” it is undoubtedly rebrand season.

Facebook And The Air Up There

Dark clouds have rolled back in over Menlo Park and Facebook is in the eye of the storm of the tech universe yet again. Frances Haugen, a former Product Manager who worked for the company for ~2 years, had also been working alongside the WSJ & SEC to leak thousands of pages of internal documents dubbed The Facebook Files. She went public with her identity and complaints Sunday night on 60 Minutes. And then, as further proof of the simulation we live in, Facebook’s family of apps disappeared from the Internet Tuesday morning.

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