Rebrand Season
We have a joke amongst my college friends. After a rough comment, night, weekend, or just overall performance you’d like to have back we’ll say “I need a rebrand”. Rebrands are all the rage these days. Whether it’s Facebook’s transition to Meta, Microsoft branding itself a metaverse company, the explosion of web3 vocabulary, or even Adam Neumann (!) reappearing this week to announce WeWork’s rapid rise “went to my head” it is undoubtedly rebrand season.