1.) Square’s Tidal Wave
2.) Instacart
2.) Indie.vc
3.) Google Ad Tracking

1.) Square’s Tidal Wave: a payments company buys a music streaming service? That’s kinda weird.. Unless you’re paying attention to the future digital economy where creators will be serviced by a whole new suite of financial services. NFTs, anyone? That at least seems to be the thesis. JayZ to join Square’s board too. Keep an eye out!

2.) Instacart: the grocery delivery giant is raising more $$ at a reported $39B valuation. a16z, Sequoia, and more participating. This raise puts it on the medal stand of most valuable private U.S. unicorns. That’s a lot of groceries! And the late stage private premiums continue to grow.

3.) Indie.vc: a bold and noble VC-ish experiment to help finance bootstrapped businesses wound down last week. In a red hot bull market it just didn’t pan out. The opportunity costs were so damn high. 10 years from now, we hope it will be back in one form or another. Variety is the spice of life!

4.) Google Ad Tracking: On the eve of Apple’s limit ad tracking rollout, Google’s tryna do their part and promote privacy on Android. Except advertising is their business. Expect them to strike some eventual middle ground between the Apples and the Facebooks of the world as the iOS updates shake out